A watch designed
to disappear.
In 1994, Lella and Massimo Vignelli — the designers behind the New York City Subway map — set out to make a watch with no visible case. Just time, floating in a halo of colour.
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- Designed by Lella & Massimo Vignelli
- Swiss made since 1994
- In museum collections
- Free strap-size exchange
The designers
You already know their work.
If you've ever taken the New York City Subway, you've used a Vignelli design. Lella and Massimo Vignelli shaped the visual language of the twentieth century — the American Airlines identity, the NYC subway signage (with Bob Noorda), furniture, books, interiors.
Their philosophy was radical in its simplicity: "If you do it right, it will last forever."
In the 1990s they turned that philosophy to the wrist. The result is the Vignelli watch — still in production, unchanged, three decades later.
"I like design to be visually powerful, intellectually elegant, and above all timeless." Massimo Vignelli
The idea
Weightless by design.
"Our basic concept was to transform the watch into a weightless object," Lella Vignelli explained. "We designed a frame that covers the case and expands the glass of the face into a subtly coloured, interchangeable halo."
Look at a Vignelli from the front and the case vanishes. The dial appears to float inside a ring of colour. Look from the side and it's barely there.
Featured
Vignelli MV 34
The original 1994 design. Includes three interchangeable colour rings.
CHF 445.00
View the MV 34
The halo ritual
One watch.
Sixteen moods.
Every Vignelli comes with three interchangeable colour rings — and more to choose from. Swapping takes seconds.
Monday: charcoal grey for the studio. Saturday: signal red. The watch stays the same; the statement changes.
Swiss craft
Made in Bienne.
Made to outlast trends.
Every Vignelli is produced in Pierre Junod's own workshop in Bienne, Switzerland — the heart of Swiss watchmaking. The brief from the Vignellis was simple: stay as close as possible to the original idea. No redesigns, no facelifts, no "new season".
- MovementETA Swiss quartz
- GlassScratch-proof sapphire crystal
- CaseAnodised aluminium, 5.4–6.3 mm
- StrapBox calf leather or steel
- WeightFrom 18 grams
The collection
Choose your Vignelli.
Every model includes three colour rings of your choice. Worldwide delivery · checkout in CHF.
In good company
Collected, published, worn.
Pierre Junod's designer watches caught the eye of New York's MoMA early on. The Vignelli line has been featured by Dezeen and is held in design collections worldwide. But the best place for one is a wrist.
Questions
Before you decide.
How do I change the colour ring?
By hand, in seconds. No tools required.
What size should I choose?
The MV 34 (34 mm) suits most wrists. The MV Small wears more delicately; the MV 40 is a deliberate statement piece.
Is it really Swiss made?
Yes. Every watch is produced in Pierre Junod's own workshop in Bienne, Switzerland, with an ETA Swiss quartz movement.
What about shipping and duties?
Checkout is in CHF; prices display in your local currency. Outside Switzerland, local taxes or import duties may apply.
What if the strap doesn't fit?
We exchange strap sizes free of charge.
Timeless was the brief